East End Cellars was opened in January 1998 by Michael Andrewartha, an incurable wine fanatic with over twenty years experience in fine wine retail. Michael has worked closely with many of South Australia's finest small wine producers throughout his career. He has experienced first hand the many changes that have taken place in the wine industry over these years. He was supporting and promoting the traditional red wines from South Australia's Barossa and McLaren Vale back in the 1980's when "cool climate" was all the rage and the international market for Australian wines did not exist. Michael's unique experience and relationships built over the years have enabled him to create a wine shop with a product range second to none and with a vibe like no other.

Here at East End Cellars we take our wines seriously. Very seriously. Our excellent reputation has been built over the years through knowing what wines to stock and finding the wines our customers are looking for. Our passion is for the wines of small wine producers. Those whose aim is to produce great wines of individual character and whose focus is solely on quality over quantity.

The decision to stock a wine is based purely on the wines quality and the value it will represent to our customers. When one of our staff recommends a wine it is entirely because that wine possesses the quality we seek, not because we are locked into an inflexible quantity deal with a large producer. Our independence is our greatest asset.

I hope you enjoy our site. Please feel free to offer any feedback on any aspects of the site or newsletter. We promise to continually strive to improve our online service so any feedback is valuable. If there are any wines you are interested in do not hesitate to contact us. Our contact and staff details are listed on a separate page. We promise you will be answered by a real person who shares a real passion for fine wines as you do.

East End Cellars Pty Ltd.
ABN 82 656 840 285
Liquor Licence # 504 03 533


Michael Andrewartha | Proprietor

With over 30 years experience in fine wine retail and a passion for the wine of small and interesting producers, Michael started East End Cellars in January 1998. Has a great knack in discovering exciting new wine producers. Is a member of the Australian Wine & Brandy Corporation Export Approval Panel. Outside of wine his hobbies are, well, drinking. And fishing!

Jane Mittiga | Accounts

The hardest worker at East End Cellars looks after the seemingly endless accounts and keeping the above staff members under control. Has worked at East End Cellars since day one. Loves drinking wine (but doesn't concern herself with trivialities such as which variety it is) and going to the football.

Lizzy Shannon | Marketing and Events

Lizzy comes to East End Cellars from an Interior Design/Social media background, and has proven to be an integral part of the small, but dynamic, events and marketing team. In additional to providing personal assistance to Margie and Michael Andrewartha, Lizzy is a positive and extremely efficient member of the EEC family.

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